Wednesday, January 26, 2011

The Mechanics of Logo Design

It's funny how, when you procrastinate long enough, some things actually become easier.

In December, I gave a talk at Ignite Boulder about the basic steps for designing a logo. If you don't know what Ignite is, you have 5 minutes, 20 slides and each slide auto-advances every 15 seconds. EEKS!

Given the format and the time constraints, clearly my talk was high-level - just some general tips that most folks can apply when they are creating, or working with a designer to create, their logo. Things like color theory, kerning, printing formats and YES - the Double Rainbow Guy!

Ever since then, I have been meaning to break apart the presentation into a post, but LUCKY ME! This week the videos from the night were released, so I have the WHOLE PRESENTATION to share!

Hooray! Hope you like it.



Also, Be sure to check out Jason in his fabulous dress, so you know why I was wearing a suit.

P.S. Thanks to Ef Rodriquez for being my guinea pug.

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6 Comments:

Anonymous sue at nobaddays said...

Fun a fun preso, Aimee! Love it, and learned a few things!

1/26/2011 10:24 AM  
Anonymous sue at nobaddays said...

Meant: WHAT a fun preso! ... !

1/26/2011 10:25 AM  
Anonymous kristy - where's my damn answer said...

Great presentation Aimee :D. I love it. Funny, I was just talking to Ron about wanting to learn more about what goes into creating branding from scratch. We don't do a ton of it, but it intrigues me. Any suggestions on books that are good to learn more on it?

1/26/2011 4:19 PM  
Blogger hrmustang said...

great blog, love the pictures, just awesome.

1/26/2011 8:03 PM  
Anonymous chloebear said...

Great job! Really enjoyed your presentation. Sorry to have missed the real thing.

1/26/2011 9:01 PM  
Blogger Schmutzie said...

Aaaaand here we are in late August! I found this emailed to myself as I was cleaning out my inbox, and I love it!

8/30/2011 4:18 PM  

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All images and words copyright Aimee Giese.
Greeblemonkey is a Denver mom blog. Aimee writes about parenting, photography, tech, music, travel and social media.